Clay

Clay provides newsletter operators with a powerful platform for audience research and targeted outreach. It helps identify and understand potential subscribers, collaborators, or sponsors by aggregating data from over 150 sources.

The platform offers data enrichment capabilities to gather detailed profiles on individuals and companies. This allows for highly personalized content strategies and more effective segmentation of your newsletter audience.

Utilize AI-led research agents to find unique data points and uncover specific interests or professional changes. Intent signals help you act on timely opportunities, such as when a prospect changes roles or shows interest in relevant topics.

Clay enables the automation of growth workflows, from lead generation for new subscribers to personalized outreach for partnerships. This helps newsletter creators scale their efforts and engage with the right audience more efficiently.