CrossPromo Club

This tool automates the process of finding and managing cross-promotions with other newsletters. You place a unique link in your emails, and when readers click it, they are shown a selection of partner publications.

The system operates on a 1:1 reciprocity model, ensuring you receive exactly as many readers as you refer to others. This eliminates the manual effort of negotiating swaps and tracking performance across different platforms.

It works regardless of your email service provider, supporting platforms like Substack, Beehiiv, and Ghost. You can focus on writing while the tool handles the logistics of audience exchange.

Unlike traditional recommendation engines, this tool sends potential subscribers directly to your signup page. This allows your existing conversion funnels and paid recommendation setups to function without interference.

For those who prefer a hands-on approach, the platform also includes tools for manual swaps. You can find specific partners, organize promotion dates, and set expectations within a single dashboard.

This approach helps boost your visibility on algorithmic platforms by bringing in external traffic. New users arriving from other sources can signal growth to platform algorithms, potentially increasing your organic reach.