65Nation

65Nation provides a daily newsletter focused on lifestyle news for the 65+ demographic, explicitly avoiding politics. This approach offers a valuable case study for operators seeking to build highly engaged, niche audiences with broad appeal.

The newsletter covers diverse topics including Finance, Wellness, Nostalgia, Entertainment, Travel, and Food. Content creators can observe how these varied categories are curated into concise news briefs and fun facts, maintaining reader interest without overwhelming them.

For marketers, 65Nation demonstrates effective content segmentation for an older demographic. The inclusion of a "Resources" section, featuring topics like estate planning and Medicare, illustrates how to integrate valuable, actionable content that resonates deeply with a specific audience's life stage and needs. This can inform strategies for partnerships or sponsored content.