Try & Reply

This platform functions as a real-time research lab for email professionals. It tests specific marketing tactics, such as advanced segmentation and A/B testing, to see how they perform with a live audience.

You receive detailed breakdowns of every experiment, including open rates, click-through rates, and reply metrics. This transparency allows you to see the actual impact of a strategy before applying it to your own list.

The experiment focuses on qualitative subscriber feedback alongside hard data. By analyzing direct replies, you can understand why certain tactics resonate with readers and which trends are worth ignoring.

Each issue serves as a mini case study for your workflow. You can use these insights to:

• Identify high-performing engagement strategies.

• Refine your newsletter design based on proven results.

• Avoid common setbacks by learning from live tests.

By participating, you gain access to a collaborative environment where subscriber interaction shapes the outcome. This helps you build a more impactful, subscriber-first email strategy based on validated data.