LetterTrader (formerly Duuce)

LetterTrader provides a specialized marketplace for buying and selling newsletter businesses. The platform focuses on verified assets, ensuring that subscriber counts and revenue metrics are accurate before a listing goes live.

Buyers can browse newsletters across various niches like tech, business, and jobs. Each listing includes detailed audience demographics, such as geographic location and gender distribution, to help investors find the right fit for their portfolio.

The platform manages the financial aspect through a secure escrow process. Funds are held safely until the asset transfer is confirmed, protecting both the buyer and the seller from potential fraud.

For creators looking to exit, the service offers expert valuation tools to help set a fair market price. Sellers can negotiate directly with serious investors through a structured communication channel.

Key features for newsletter operators include:

• Verified performance data and revenue metrics for every listing.

• Direct negotiation tools to communicate with founders and buyers.

• Safe asset transfer protocols to ensure ownership changes smoothly.

This marketplace is ideal for marketers wanting to acquire established audiences rather than building from scratch. It also serves as a liquidity path for creators who have built valuable email communities and are ready for their next project.